Icebreaker, the New Zealand apparel company that helped pioneer the acceptance of merino wool as a performance fabric in human-powered outdoor activities such as hiking, running, climbing and snow sports, has unveiled its first ever hunting and fishing collection.

Icebreaker’s new hunting and fishing layering system is designed to cope with rigorous wear regardless of weather conditions and exertion levels. 

The Fall 2013 product line consists of base layers, mid layers, jackets, socks, and accessories for men and women. Mossy Oak’s Break-Up Infinity camo pattern is offered throughout the collection.

Unlike synthetic fibers, Icebreaker claims merino wool is an “active fiber” that works to keep the human body at its ideal temperature in all conditions, whether you’re stationary hunting from a tree stand at the end of the season, or hunting in open country in late summer.  

Icebreaker claims its merino combines all the best performance qualities of traditional wool, synthetics and cotton. “It’s warm in the cold, cool in the heat, stays dry, and is odor resistant, quiet, low bulk and easy to take care of,” the company said in a release.

“Icebreaker merino’s long history in the outdoors makes it ideal for hunting and fishing,” says founder and CEO Jeremy Moon, the Kiwi who founded the company. “Hunting and fishing is all about reconnecting to the outdoors, so it makes sense to wear a natural fiber in nature. Icebreaker is an active fiber that works to keep you comfortable in all climates and conditions, from the field to the riverbank to the woods. There’s nothing better to wear in the outdoors.”

In addition to products designed for the base, medium and outer layer Icebreaker offers a full range of hunting and fishing socks, which come with a lifetime money back guarantee, gloves, mittens, beanies, balaclavas and neck chutes.