Icebreaker will open a store in San Francisco on
Nov. 21. The Icebreaker store
will be located at 170 Post Street, between Grant and Kearny Streets,
just one block from Union Square.
San Franciscans will be in introduced to Icebreaker in two phases. The
1600 square foot location’s initial iteration will feature the complete
Icebreaker line, showcasing its Outdoor, Running, Cycling, Travel, Kids,
Underwear and City collections, all made from handpicked merino wool
born in the Southern Alps of New Zealand. In March 2012 the space will
be fully built-out as a “TouchLab” store. A TouchLab store enables
shoppers to touch Icebreaker raw merino fiber, as well as the various
weights of apparel Icebreaker makes, and experience the pleasure of
pure, soft, breathable merino, which offers instant warmth, coolness in
the summer, is sun safe and antimicrobial and can be machine washed.
“People in San Francisco love the outdoors and have a great appreciation
for nature and natural products, so this area is the perfect location
for our newest TouchLab,” said Jeremy Moon, Icebreaker’s founder and
CEO. “San Franciscans are our ideal customer: savvy shoppers who
appreciate apparel that looks as fantastic as it performs.
“Icebreaker is perfect for the Bay Area climate. Merino wool performs
beautifully anywhere, be it on the slopes of Tahoe, during a bike ride
through Wine Country or on a summer evening in the city.”
Natural, sustainably produced Icebreaker merino regulates body
temperature in all climates, is highly breathable to prevent the
clamminess associated with synthetics, and protects wearers from the
sun’s harmful rays. It’s also no stink, resisting odour and wearable for
days sometimes weeks without washing.
Icebreaker opened its flagship TouchLab store in New York City in
December 2010 and also has TouchLab stores on the West Coast in
Portland, Oregon (home of its US headquarters) and Vancouver, British
Columbia, Canada. It also has a TouchLab in Montréal, Canada.
