Icebreaker announced that Tim Richards will be expanding his territory for the brand. Richards, who has been covering Southern California, Southern Nevada, and Arizona since 2004, will now be servicing dealers in all of California, Nevada, and Arizona.

Richards has seven years of outdoor industry rep experience, working with western states specialty retailers since 1998. Icebreaker USA President Troy Ballard and National Sales Manager Greg McRoberts expanded Richards’ territory based on a proven track record of growing the bolstering business in one of the brand’s fastest growing regions. In 2006 to date, sales are up 72% for Fall 06 and 81% for Spring 07 in the territory.

Richards’ rep agency, Sierra del Oro Trading Company, will continue to operate from its Los Angeles office.