I/O Bio Merino announced key additions to its sales teams that have resulted in a doubling of the brand’s dealer base in the United States.

Representing the Far West (CA, NV, AZ) is MJM Associates with Mitch Murphy, Kevin Hirsh, Jeremy McGhee and Team. The Northwest (WA, OR, ID, MT, AK) is Ron Mosher, and Southeast (VA, WV, NC, SC, GA, AL, TN, FL) is Outdoor Marketing Alliance, including Dante Taylor, Paul Marsh, Mike Miller, Morris Swarts, and Lisa Steinmetz.

I/O Bio Merino is also growing its operations team to keep up with the expanding sales force. The new Operations Manager, Tab Carmen, was promoted from within to hire and manage the growing dealer services and operations team.