Hurley, owned by Nike Inc., has partnered with Hobie to release a new line of men’s apparel under the Hobie by Hurley name.
“Since my dad shaped his first balsa surfboard in 1950,” said Jeff Alter, son of industry pioneer Hobie Alter, “weve been all about making fun and functional toys for the water. Hurley shares a similar mindset, and Im excited to see what we can create together.”
Hurley founder and chairman Bob Hurley agreed. “Were not typically in the licensing business,” said Hurley. “But weve always had such an admiration for the Hobie brand. Hobie practically started this industry and shares our vision of making it even more magic in the future. Were honored just to be associated with him.”
A preview of this collaboration will be available Fall 2011.
