Huk Performance Apparel, a new apparel company offering “technical” fishing clothing to anglers, has signed an agreement with B.A.S.S. to become a Supporting Sponsor of Bassmaster tournament circuits.
Launched this year and headquartered in Charleston, S.C., Huk aims to serve all anglers, especially bass anglers, with clothing designed for their sport.
“The opportunity for our brand within bass fishing is incredible,” said Ben Verner, Huk president. “Players in the fishing business continue to focus on saltwater fishing because the bulk of the performance apparel market was historically there, but I believe that when given the right product design and a technical solution that makes them better, the bass angler will embrace our brand and products.
“All anglers fish under the same beating sun and driving rain, and they all deserve the same performance and great products, added Verner.
Under the agreement Huk will be a supporting level sponsor of the 2015 Bassmaster Elite Series, Bass Pro Shops Bassmaster Opens Series presented by Allstate, Old Milwaukee B.A.S.S. Nation events, Toyota Bonus Bucks Bassmaster Team Championship and Bassmaster High School Series.
“Were excited that Huk has decided to reach bass anglers through B.A.S.S. media and events,” said, B.A.S.S. CEO Bruce Akin. “Our millions of bass anglers and fans are Huk’s customers, and our industry-leading magazines, website, television series and events are the best ways to engage them.”.
“This partnership with B.A.S.S. shows our commitment to the category and the anglers,” said Verner. “We gain the ability to interact on a personal level at events and to tell our product and brand story through B.A.S.S. media. For a new brand, this is a must-have opportunity.”
Huk also announces its new website (www.hukgear.com).
The website showcases the brand and allows visitors to browse and shop for Huk performance apparel, catch up on the latest news on the Huk Performance Fishing Team and be entertained with fishing footage on the Huk Films page.
“Were excited to launch the much anticipated Huk Gear website,” said Verner. “The buzz about our brand since the launch at ICAST has been incredible and we expect to keep that going with the launch of this new site.”
