The third quarter of 2025 saw Reebok name a new CEO for Reebok Europe to run its new HQ in London and Nike, Inc. removing layers of management to flatten the organization, with more direct reporting to CEO Elliott Hill. Lululemon started to shuffle seats in the leadership ranks as CEO Calvin MacDonald announced plans to depart the company at the end of January. That move also led to a proxy fight over Board seats and CEO candidates, waged by founder Chip Wilson and an activist investor firm.