Honey Stinger announced on Monday the appointment of Kelly Knowles as Vice President of Sales.

Knowles has worked in the consumer packaged goods industry for more than 30 years. His background includes more than 20 years of high-growth brand sales management in private equity-based business for Brynwood Partners owned companies and, most recently, held the position of Senior VP of Sales for Pearson Candy Co.

“I am honored by the opportunity to join the Honey Stinger team and help the brand continue building on the tremendous momentum it has already generated,” said Knowles. “As an avid cyclist and skier, I am excited to be a part of Honey Stinger’s renowned company culture.”

As Vice President of Sales, Knowles will provide, execute and oversee growth strategies for Honey Stinger nationally and globally. “As our business expands, Kelly will play a vital role in promoting continued, sustainable growth for the Honey Stinger brand,” said Rich Hager, co-owner of Honey Stinger. “He brings the ideal combination of knowledge, skills, and experience for this position, and we are thrilled to welcome him to our team.”

Knowles will work at Honey Stinger’s headquarters in Steamboat Springs, CO.