Photo courtesy of University of Denver
Honey Stinger has created a lot of buzz in the nutrition market since 2002 for making healthy honey-based energy foods for athletes. Its convenient, nutritious, naturally occurring fuel is designed for cyclists, runners, triathletes – and now students in the Athletics program at the University of Denver (DU).
The company announced a sponsorship agreement with Denver Sports Properties, a division of Outfront Media Sports, and the University of Denver Department of Athletics and Recreation for the 2015-16 school year. As part of the agreement, Honey Stinger will fuel the University’s student athletes as an official sports nutrition partner of the Denver Pioneers.
Len Zanni, Honey Stinger marketing director, said, “From students using the Coors Fitness Center training and athletic facilities, to the aspiring professional and recreational athletes in the University’s distinguished Varsity and Club Sports programs, our products are well-suited to support any and all athletic pursuits.” Organic and gluten-free Stinger products will also be available to the student athletes.
As a way to experiment with favorite flavors and offerings, Honey Stinger will activate on-campus product sampling at DU and the Coors Fitness Center, while being featured during in-game promotions for DU’s 2015 NCAA Division I national champion men’s lacrosse team, and three home games for the NCAA tournament-qualifying men’s hockey team.
“We’re excited to partner with Honey Stinger for the 2015-16 season, and to be able to fuel Denver’s student athletes with some of the best products on the market,” Denver Sports Properties General Manager Brad Ferrell said.
Being an official nutrition partner, Honey Stinger’s logo will appear in the Bowlen Training Center and other central locations at all home games held in the Magness Arena. Honey Stinger branding will be visible at all men’s lacrosse home games at Peter Barton Stadium. Student athletes will have access to Honey Stinger products at the Bowlen Training Center and various locations on campus.