Evander Holyfield, world boxing heavyweight champion, has signed on to endorse a brand new line of Grant Boxing equipment that will be available at retail.

Grant Boxing, Inc. began when owner Grant Elvis Phillips, a former trainer, began making custom products for high-profile fighters. Besides Holyfield, those fighters include Laila Ali (the daughter of Muhammad Ali), Winky Wright, Samuel Peter, “Bad” Chad Dawson, and Steve Cunningham who appear regularly on HBO, Showtime, and other networks wearing Grant gear.

Grant Boxing, Inc., manufacturer, marketer and licensor of the hand crafted boxing equipment and apparel, recently teamed with Century Incorporated, to license and market Grant products on a retail level. Century is the world’s largest manufacturer and distributor of individual contact sports equipment.

Under the promotion agreement, Grant products will make their retail debut by hitting stores with an upscale line of boxing equipment and accessories offered nationally by Century.

“It is truly an honor to have such highly esteemed boxing professionals promote Grant products. Now the world will be introduced to the highest quality gloves available, deemed the best equipment out there by remarkable fighters,” Phillips said.