Hoka has opened its first store in Germany, featuring a flagship location in Berlin. The store is located at Kurfürstendamm 12, one of the country’s most recognizable shopping streets.
The design of the space is said to be based on Hoka’s outdoor roots in the mountains, focusing on natural elements.
Starting August 27, Hoka’s Run Club will launch at this location.
“The opening of our first flagship store on the iconic Ku’damm is a significant step for Hoka,” stated Guido Geilenkirchen, VP of Europe, the Middle East and Africa, Hoka. “We are very excited to anchor the brand in such a dynamic city as Berlin. We are also excited to create a place where people with a shared passion for exercise can meet.”
Hoka opened its first European flagship store in Covent Garden, London, in October 2023 and has since opened two stores in Paris, located in the Opéra district and the Marais district.
Hoka has also announced plans to open its first store in Italy this year, in Milan.
Image courtesy Hoka Berlin
