Hiplok, the U.K.-based bike and motorcycle security brand, has appointed Coast 2 Coast as the company’s U.S. distributor for its bike lock and storage line.
Based in California, Coast 2 Coast works with independent bike retailers nationwide and represents a portfolio of premium cycling brands.
Francesca Smith, commercial director at Hiplok, said, “Adding Coast 2 Coast to our U.S. distributor network gives us broader coverage and stronger support for independent bike shops. It’s an important step as we continue to invest in the U.S. market while maintaining our relationships with BTI and HASG.”
Etai Levy-Richards, Founder of Coast 2 Coast, said: “Hiplok is a well-respected brand with an innovative approach to security. Their premium locks are a good fit for our dealers, and we’re looking forward to supporting shops across the US with improved access to the brand.
Image courtesy Hiplok
