Hincapie Sportswear, Inc. has hired Nikole Rock as its new Director of Design & Development. Rock will be responsible for all aspects of design, development and sourcing of the Hincapie retail apparel line.  


Rock’s experience with design has continued to develop from her days at Central Washington University, where she garnered an understanding of classic design principles. Most recently, Nikole, who has 14 years of industry experience, was responsible for designing and developing REI’s Novara branded cycling apparel collection. 

The new Hincapie Sportswear Spring 2009 retail product line will be introduced at Interbike in September.