Hillsound will facilitate a new race category at this year's Yeti Snowshoe Series by providing its slip-on traction devices for a first-ever snow running race. 





Hillsound’s partnership with the Yeti Snowshoe Series includes product contributions, onsite demos, and digital marketing collaboration between the two entities. Hillsound launched its Trail Crampon Ultra, seen below, last fall for the emerging winter running market. 


“This is a fantastic opportunity for Hillsound and one we see as offering tremendous mutual benefit,” said Hillsound Marketing Director Jessica Greinke. “By expanding into the new snow-running category, the Yeti Series is demonstrating its commitment to this up-and-coming sport and we’re proud to be supporting that commitment and educating new audiences on the benefits of Hillsound traction products.”

Founded in 2001, the Yeti is Canada’s oldest and largest snowshoe racing series with events taking place throughout Canada from December through March. Series organizers hope the snow-running event will atract new participants to the winter series, which is open to all ability levels and combines races with winter celebrations in various locations throughout British Columbia, Central Alberta, Northern Alberta, and Quebec.

“We’re excited to have Hillsound on board as we expand the Yeti Snowshoe Series into the fast-growing snow running category,” said Series Operations Manager Richard Bolt. “Winter doesn’t always provide deep powder for snowshoe running but with Hillsound traction devices, our Yeti fans will be able to keep on running in all winter conditions, especially when the flotation provided by snowshoes is not required.”


Hillsound is owned by Hillsound Equipment Inc., which is based in Vancouver, British Columbia.