HighGear hired Flamand Sports to represent the brand throughout the entire Southeast. The states included within this territory are NC, SC, TN, GA, AL, MS, VA, and WV.

Flamand Sports, founded 17 years ago by Phil Flamand, is a five member group currently representing the following brands in addition to Highgear; Kelty, Thule, Terramar, Timbuk 2, Crazy Creek, Seal Sprayskirts, and Steripen. All members of Flamand Sports have extensive experience within the outdoor industry ranging from retail ownership to high-profile positions with leading manufacturers. Flamand Sports was the first rep organization to join the Conservation Alliance 6 years ago.