Global sports footwear brand HI-TEC has hired two sales directors in Europe. 


Ian Cameron has been promoted to UK sales director, replacing Glenn Bennington who has left the company. With over 20 years of experience within the sports footwear industry, 15 of which were at HI-TEC, Ian has held various senior positions in UK sales and product.


Lee Devon has been appointed in a brand new role as European sales director. Lee will be responsible for developing the rapidly expanding European business with HI-TEC’s growing stable of distributors. Lee has 19 years experience in the sports and sports footwear industry with Reebok, Dunlop and for the past 10 years with Nike. His last job was EMEA (Europe, Middle East and Africa) equipment sales director.