Foot traffic to U.S. commercial fitness facilities averaged more than 184,000 visits per location in 2025, up 4.2 percent from 2024 and on par with the industry’s pre-pandemic peak in 2017, according to the latest Fitness Industry Traffic (FIT) Tracker from the Health & Fitness Association (HFA).
In the fourth quarter of 2025, average visits per commercial fitness location rose 3.4 percent year-over-year, marking the industry’s 19th consecutive quarter of visitation growth. December also marked the 10th straight month of rising average annual visitation.
The HFA reported its data “reflects anonymized visitation patterns across nearly 11,000 fitness facilities nationwide.”
Growth in 2025 was broad-based across much of the industry, led by continued strength among high-volume, low-price (HVLP) gyms, with mid-priced and boutique facilities recording solid year-over-year gains.
Beyond foot traffic totals, FIT Tracker also points to deepening engagement among fitness consumers.
In 2025, the average monthly visits per visitor increased by 1.1 percent from the prior year. All four analyzed facility segments — HVLP, mid-priced, luxury, and boutique — recorded annual increases in visit frequency, indicating a broad-based improvement in usage intensity.
“Nineteen consecutive quarters of growth and a strong finish to 2025 highlight how firmly fitness has established itself in Americans’ routines,” said HFA VP of Research Anton Severin. “Even in periods of economic uncertainty and seasonal softness, the industry continues to demonstrate steady momentum.”
A recent HFA survey found Americans expect to spend $60 billion on health and fitness in 2026, viewing fitness as an essential household expense even during economic uncertainty.
Image courtesy Planet Fitness
