Heritage Outdoor Group, the owner of PSE Archery, Kryptek and Protekt, has acquired Badlands, the hunting backpack, gear, and apparel brand, from W. C. Bradley Co. Terms of the transaction were not disclosed.
Founded in 1992, Badlands is based in Sandy, UT, and led by Jeff Moore.
Heritage Outdoor Group said, “it will continue to invest in Badlands’ product development and support long-term growth.”
“We’re incredibly excited to welcome Badlands to the Heritage family,” said K. Camp Bailey, chairman of Heritage Outdoor Group. “Badlands is a respected brand in the hunting industry, with a passionate customer base and a reputation for building innovative, dependable gear. We look forward to growing in the brand, supporting the talented Badlands team, and building on that legacy for years to come.”
“When we decided that it was time to transition Badlands to a new owner, finding the right home for our team and our legions of committed customers was of paramount importance,” said Christopher M. Ball, chair and chief executive officer of W. C. Bradley Co. “Agile and entrepreneurial, Heritage Outdoor Group brings the passion and commitment to shepherd the Badlands team into their next phase of growth and success. We wish our Badlands colleagues and their new owners every continued success and look forward to applauding their future accomplishments.”
Image courtesy Badlands
