Henry Holsters has inked a new partnership with manufacturer’s rep agency Alliance Sporting Group to cover the outdoor, sporting goods and law enforcement markets. Alliance Sporting Group will represent the company’s holster and accessory portfolio, helping expand its reach and availability across key territories.
“Alliance Sporting Group brings a wealth of experience and trusted relationships within the firearms and sporting goods industries,” said Greg Findlay, director of sales, Henry Holsters. “We’re excited to partner with them as we continue to grow our dealer network and deliver Henry Holsters’ products to more shooters and professionals nationwide.”
The company said Alliance Sporting Group has built a strong reputation for connecting manufacturers with dealers and distributors through service and industry expertise.
“Their representation will ensure that Henry Holsters’ lineup, including the Cipher, Ember, Spark, Flint, and other product families, is accessible to retailers and end users seeking reliable, high-performance solutions,” the company said in a media release.
Image courtesy Henry Holsters
