UK-based clothing brand Henri-Lloyd, which specializes in sailing apparel and fashion for men and women, has named Chris Hammond as its new CEO, effective October 1. Hammond most recently held the position of chief digital officer at Helly Hansen and Musto.
Hammond has also held senior digital leadership posts at Oakley and BlueGem Capital Partners, where he advised British and European consumer brands on digital transformation and brand growth.
Knut Frostad, who has been managing the company’s day-to-day operations since March last year, continues in his role as executive chairman of Henri-Lloyd and as a board member of Monte Rosa Sport, Henri-Lloyd’s parent company.
“Chris is a fantastic appointment for us, bringing the right blend of leadership, digital expertise, and enormous knowledge of the sailing apparel industry,” said Frostad. “His experience within our world of sailing apparel will accelerate our journey to become the leading sailing brand while further enhancing our digital capabilities.
“As Executive Chairman, I remain 100 percent committed to pushing our ‘sailing-first’ strategy,” said Frostad. “Supporting Chris as CEO, I am looking forward to continuing to leverage my experience, network, and passion for Henri-Lloyd and sailing.”
Hammond remarked, “I’m incredibly excited to join Henri-Lloyd at such a pivotal moment in its journey. This is a brand with a remarkable heritage — trusted by some of the most iconic pioneers in sailing history — and it holds immense untapped potential. I look forward to working closely with Knut and the team to help restore Henri-Lloyd’s leadership in the sailing arena.”
Hugo Maurstad, board member and founder of Monte Rosa Capital, stated, “Appointing someone of Chris’ caliber, with his knowledge of sailing apparel and digital, is a huge testament to the strength and heritage of the Henri-Lloyd brand. I speak on behalf of everyone at Monte Rosa Capital when I say we are delighted to have Chris join the team.”
Images courtesy Henri-Lloyd
