The U.S. Ski and Snowboard Association (USSA) named Helly Hansen as the official baselayer of the U.S. Alpine Ski Team. The team’s 48 athletes will wear Helly Hansen’s baselayers starting with the Audi Birds of Prey World Cup event at Beaver Creek, CO Nov. 30, 2012, through the end of the 2016 season.
The USSA chose Oslo-based Helly Hansen due to the company’s shared commitment to performance, innovation and style. U.S. Ski Team athletes will wear HH Dry, HH Dry Revolution and HH Warm baselayers during more than 75 World Cup races in 12 countries over the course of each season.
Helly Hansen introduced the world’s first technical base layers in the early 1970s featuring its exclusive LIFA® technology. LIFA is a hydrophobic fiber that inherently stays dry on the inside by pulling excess moisture away from the skin unlike wicking wool and polyester alternatives. Today Helly Hansen is the world’s top selling baselayer brand.
“Dry, warm skin is a key enabler for athletes maintaining peak performance levels over longer periods,” said Erik Burbank, Helly Hansen’s Vice President Global Marketing. “Helly Hansen’s baselayers will give the U.S. Ski Team a distinct advantage by helping them to stay comfortable in frigid to spring-like conditions.”
USSA is a performance-based organization with a vision of being the best in the world. Its athletes achieved this at the Olympic Winter Games in Vancouver with 21 medals. The product the athletes wear directly contributes to their results.
Performance focused companies like Helly Hansen are important partners for our Team,” said USSA Chief Marketing Officer, Michael Jaquet. “We always look for good fits with our sponsors and suppliers and we have that with Helly Hansen.”
Founded in Moss, Norway, in 1877, Helly Hansen is the official uniform partner for more than 60 ski resorts and mountain guiding operations and has outfitted more than 33,000 mountain professionals.
