Dallas-based Heelys, Inc. has named Edelman as its public relations agency-of-record. Edelmans Dallas office will be responsible for extending Heelys brand recognition in the youth wheeled footwear, footwear, apparel, and accessories markets, and will position Heelys as an authority on kids' healthy, active lifestyle.
“Since our inception in 2000, our brand has experienced exponential growth. As we continue to expand and diversify our product offering it is our desire is to have an even stronger public relations presence,” said Mike Staffaroni, CEO of Heelys, Inc. “Through our work with Edelman whose expertise in the consumer-driven market aligns seamlessly with our companys goals we can expand our communications objectives and solidify Heelys as one of the leading authorities on active, healthy lifestyles for todays youth.”
Edelmans Dallas office serves as the headquarters for its Southwest region with another office in Austin. Edelman Southwests core practice areas include consumer, corporate communications/reputation management, public affairs, crisis & issues management and technology/telecom.
“With the increasing competition from other youth consumer-driven companies, Heelys recognized the need for an aggressive public relations and branding campaign to strengthen its position as an innovative leader in the sports footwear industry,” said Teresa Henderson, executive vice president and regional general manager, Edelman Southwest. “Our industry knowledge and experience combined with our philosophy to provide exceptional client service were the determining factors for winning the business. This win is a testament to Edelmans strategic approach to strengthening our core practice areas.”
