Headsweats, a manufacturer of performance headwear, has partnered with the Public Lands Alliance. Headsweats will be recognized as a Benefactor level sponsor of the organization in 2018 and will attend the annual trade show and convention where businesses, nonprofits and agencies come together to network and learn for the benefit of public lands.

The corporate partnership with the Public Lands Alliance is part of Headsweats’ ongoing commitment to support and promote public lands, which began earlier this year with the launch of its National Park Performance Truckers. The collection features iconic wild spaces from around the country and donates 20 percent of sales to the National Park Foundation, the official charity of America’s national parks and founding PLA-member.

“As a Colorado-based company, supporting public lands is a natural fit,” said Headsweats President Mike McQueeney. “Having the beautiful Rocky Mountains in our backyard is the best motivation for bringing awareness to the fact that public lands need to be cherished, supported and experienced. We feel an obligation to do so, and we’re honored to support the Public Lands Alliance in 2018.”

Headsweats will be a vendor and exhibitor at the PLA’s 2018 Convention and Trade Show from February 25 – March 1 in Palm Springs, CA. Performance headwear, including the National Parks Collection, will be made available to PLA’s network of representatives from organizations that support America’s public lands.

Photo courtesy Headsweats