On the heels of plans to expand the company’s tennis business in Asia and particularly in China, HEAD NV recently committed additional funding to various worldwide sponsorships, including the ATP Masters Series.

The company recently renewed its sponsorship of the ATP Masters Series and the Tennis Masters Cup through 2009. HEAD/Penn has served as the official ball of the ATP since 1993 and of the ATP Masters Series since 2001. Since 2006 HEAD is also the official bag and racquet of the ATP.

“HEAD/Penn is proud to be an ATP and Tennis Masters Cup sponsor,” said Robert Marte, Division Manager, HEAD Racquet Sports. “We have a long history with the professional tournament circuit and are proud that the world’s best players play with our equipment during their most competitive moments on the court.”

“It is always reassuring to know that in times of change some things remain constant – our partnership with HEAD/Penn certainly fits that category,” said Etienne de Villiers, ATP Chairman and President. “HEAD/Penn not only provides great benefits for players and tournaments, they work with the ATP to improve the player and fan experience with initiatives like the Penn $1 Million Challenge held on ATPtennis.com last August. In the coming years, as we continue to grow the ATP and tennis, we will be looking to progressive partners such as HEAD/Penn to further promote and support the game, players and tournaments.”