Hatch will handle the marketing and advertising initiatives for TruFire Corporation, a Wisconsin based manufacturer of archery releases.
“We are very humbled and appreciative to have joined forces with such an iconic brand in our industry,” said VP of Marketing, Mike Wiseman. “We look forward to the opportunity, and the challenges, of raising TruFire's already established bar of cutting edge innovation and success.”
“It is our intention, through Hatch's unique approach and branding strategies to further develop TruFire into a dominant brand within the archery release category for years to come,” added Wiseman.
“As is evidenced by the recent retailer response to our rebrand, our strategic initiatives for growth through continued innovation is proving successful. We look forward to continuing to grow all of our brands in this manner in order to serve the retailers and consumers with the highest quality products possible,” said Jon Syverson, VP of sales and marketing for Feradyne Outdoors, owner of TruFire.
