Swedish outdoor brand Haglöfs AB appointed Marcus Grönberg as global director of Wholesale.
Grönberg, who is based in Stockholm, will take up his new position effective June 1. He brings over 15 years of international experience in the sporting goods and fashion industries, spanning wholesale, retail, and e-commerce sales channels. During this time, he has worked in Europe, Asia and North America.
Grönberg joins Haglöfs from Peak Performance, where he currently serves as general manager for the U.S. and Canada, leading all commercial channels across the region. According to his LinkedIn profile, he has worked for the Swedish sportswear label, owned by Amer Sports, for more than 10 years. During that time, he held various positions within the company. Prior to that, he worked for Björn Borg and Adidas.
“He is an excellent fit for us not only because of his experience across various channels and regions, which he has gained at highly respected sports and outdoor brands, but also because he is a highly valued leader,” said Haglöfs CEO Andreas Lorenz. “Marcus will ensure close coordination with Paulina Arnberg, Haglöfs’ global director of direct-to-consumer (DTC) and merchandising, and the DTC team to create the best possible customer experiences across all channels.”
“I’m excited to join Haglöfs at such an important stage of the company’s journey,” said Grönberg. “Haglöfs has a strong heritage, a clear brand position, and great potential for continued growth. I look forward to working together with the team and our partners to further strengthen the brand and create exceptional experiences for consumers across all channels.”
The appointment follows Haglöfs’ March announcement that it had appointed Linden Mallory as chief product officer (CPO) and promoted Paulina Arnberg to global director, DTC and merchandising.
Image courtesy Haglöfs
