The stand-up paddleboard company The H2O Generation said Ryan Pena will be heading up the Mid Atlantic Florida territory for the company.



Pena is the founder of The Salt Fly; a SUP rental, tour, lesson and retail operation based in Delray Beach, FL. He is also the sponsor and supplier of the Delray Beach Paddleboard Club hosted on Meetup.com.

 

“I was looking for a company that had solid products at a great price point,” said Pena. “The H2O Generation not only has great products at a great price point but they are great looking. I am looking forward to getting hundreds of people on these cool boards.”

 

Pena will be wholesaling H2O Generation products to retail outfits from Deerfield Beach to Melbourne. His own outfit, TheSaltFly.com, will be retailing the boards in Delray Beach.

The H2O Generation is a stand-up paddleboard manufacturer based out of Rockaway Beach, NY and founded by Kelley Brooke