U.K.-based activewear brand Gymshark, which opened its first U.S. stores in 2025, will open its first-ever gym, in Miami’s Wynwood district. The new Gymshark Lifting Club is expected to open its doors this summer.
The decision to open in Miami follows a long-standing relationship with the city, where Gymshark has previously held its trademark Lift events that feature live lifting challenges.
“The fitness culture, the lifting legacy, the insatiable appetite for health meant it could only ever be Wynwood,” Gymshar said in a statement. “Whether it’s serious bodybuilding and powerlifting gyms or high-end luxury fitness centres and outdoor beach workouts, the culture of fitness is felt throughout the city everywhere you turn. It really is the perfect location for this historic opening.”
Ben Francis, founder and chief executive of Gymshark, said in a statement: “The question I’ve been asked the most over the past 13 years is ‘when is Gymshark going to open a gym?’. Our community has been crying out for it, and it’s something I’ve always dreamed about, but the timing and location had to be right.
“I’ve visited Miami many times, but even from the very first visit, I knew this would be the only place to open Gymshark’s first gym. The fitness culture, the lifting legacy, the insatiable appetite for health meant it could only ever be Wynwood. This will be a gym desired by our community, inspired by our community and, most importantly, for our community.”
Francis added: “We talk a lot about being the gym brand. I genuinely believe that opening our own gym only strengthens that claim. And, at the end of the day, a lot of people always assumed we owned gyms, purely because of the name. Well, now we do, and I’m so proud to say that ‘We Do Gyms’.”
Founded online in 2012, the brand opened its first store in 2022, on Regent Street in London and has since opened locations in Manchester (U.K.), Amsterdam and Dubai. It opened its first permanent U.S. store last November at Roosevelt Field Mall in Garden City, N.Y. In December, the company opened a 13,000-sq.-ft. flagship in New York City’s Soho area. Its four-floor Soho flagship includes a workout studio.
Photo courtesy Gymshark
