Gymshark promoted Carly Natalizia to chief commercial officer. She held the role of chief digital officer at the U.K.-based gymwear brand since February 2024.
In her new role, Natalizia will oversee Gymshark’s goal to become a fully omnichannel business, including introducing new products and scaling new business channels. She will also continue to lead the ongoing optimization of Gymshark’s digital process.
Natalizia joined Gymshark as VP of Marketing, International, in June 2022, and was the company’s Global Marketing director from January 2023 until February 2024.
Founder and CEO Ben Francis said: “During Carly’s four-year tenure at Gymshark, first as VP of Marketing and, more recently, as chief digital officer, she has made an exceptional contribution for which I am extremely grateful. She brings a unique and highly valuable perspective, combining unrivalled digital expertise with a deep understanding of our customers. As we continue our journey toward becoming the most iconic British brand of all time, I can think of no one better suited to lead and advance our commercial function.”
Gymshark, launched in Birmingham in 2012, last October reached an agreement for Dick’s Sporting Goods to become its first U.S. wholesale partner. In December 2025, it opened its first U.S. flagship with a store in Lower Manhattan.
Said Natalizia, “In the four years I’ve been at Gymshark, the company has experienced a huge amount of growth and transformation and has provided the perfect environment for me to do the same. Since joining the cohort of chiefs two years ago and now stepping into the role of chief commercial officer, I am so proud to be able to evolve in sync with the brand.
Image courtesy Gymshark Lower Manhattan
