Gunslick, known for its specialized gun cleaning solutions and easy-to-use tools, is adding “Pro” to its name, packaging and marketing materials to “better reflect the true strength and consumer perception of the brand.” This running change will be accompanied by exciting new products and seen on shelf beginning spring of 2009.
Shooters and hunters seeking gun cleaning equipment will notice an updated logo, packaging and advertising from Gunslick Pro in the coming year. The product line will continue to feature advanced chemicals and precision gun care tools that help improve firearm accuracy and overall function-the true strength of the product line.
According to Brand Manger Raluca Simian, the brand update was driven by input from the industry: “Since we strategically placed Gunslick on its own in the marketplace four years ago we've learned a lot from the field. We take input from our sales force and customers seriously and what we heard from them is that Gunslick is the brand customers turn to for their precision gun care needs.”
