The Sportsman’s Guide expects results for the quarter and full-year will be above the company’s most recent guidance and at the high end of current analysts’ estimates. For the quarter the Company now anticipates reporting total sales of $92 to $93 million and EPS in the range of 83 cents to 85 cents. This would compare to fourth quarter 2003 results of $71.7 million in sales and earnings of 71 cents per share.

For the year, the Company expects consolidated sales of $232 to $233 million and EPS in the range of $1.40 to $1.42. This would compare to 2003 results of $194.7 million in sales and EPS of $1.16 Consensus estimates for 2004 were for sales of $229 million and for earnings of $1.41 per share.