GU Energy Labs and Carmichael Training Systems announced a new partnership beginning in January 2009. Under the terms of the multi-year agreement, GU will become the Official Nutrition Supplier for Chris Carmichael and Carmichael Training Systems, the coaching choice of Tour de France and Ironman World Champions as well as amateur and professional athletes around the world.


The two companies will work together to maximize opportunities to educate athletes in proper sports nutrition. GU, the market-leading energy gel manufacturer, will provide products to all CTS coaches, camps and clinics from their growing array of performance sports nutrition offerings. These include original GU Energy Gel, Roctane Ultra Endurance Energy Gel, GU2O Electrolyte Drink and the soon-to-be-launched Chomps Energy Chews.


Chris Carmichael and his team of coaches will endorse GU products as a part of their camps, clinics and individual coaching services. “This is a wonderful opportunity to bring our premium sports nutrition products to a wider audience,” commented Holly Bennett, GU’s Senior Marketing Manager.


Bennett added, “We’ve long been fans of Chris and his CTS programs, and believe we share the core value of wanting to deliver the best products and services available to all athletes, from World Champion pros such as Craig Alexander to first-time marathoners or century riders. CTS focuses on customizing personal coaching plans that serve everyone from the weekend warrior to the world class professional. It’s a perfect fit. We couldn’t be happier.”