GSI Outdoors, a leading supplier of outdoor table- and cookware, has named greenrep.org to oversee sales and marketing efforts in New York, Pennsylvania, New Jersey and all the New England states. The agency, based out of Johnson, VT, is owned and managed by Dan Clayton and includes associates Steve Clayton and Andrea (Andee) Weaver. The announcement was made by Patrick Keener, director of sales for GSI Outdoors.
Made up of respected sales veterans with a combined experience of over 25 years in the outdoor and action sports industry, Dan and his team bring a history of success with such premier companies as Spyder Active and Bula Headwear. Their goal for GSI Outdoors is to actively maintain existing dealer relationships while taking advantage of a territory rich in outdoor activities in order to build the brand. They will focus on providing targeted product assortments that fit the needs of their market.
“The agency’s success in New England will be an asset to GSI Outdoors,” commented Patrick. “With a proven track record in specialty outdoor, we are confident they will add a new dynamic to our sales team. GSI Outdoors is well positioned for growth and I feel that Dan, Steve and Andee will play an integral role in achieving market growth combined with exemplary dealer service.”
Dan added that “his team is looking forward to becoming part of the GSI Outdoors family because they represent one of the finest brands in the business.”
