GSI Commerce Inc. announced two role changes affecting the company's management team aimed at broadening the leadership experience of some of the company's top managers.

Michael R. Conn, formerly the company's senior vice president of corporate development, has been named to the position of chief financial officer (CFO). Conn has been a member of the GSI Commerce executive team since 1999. From 1999 through 2000, he served as the company's senior vice president of strategic development, where among other responsibilities; he was instrumental in authoring the company's original business plan. From 2000 through 2004, Conn served as senior vice president of business development, where he oversaw the company's sales organization and played a key role in securing more than 30 partner deals. From 2004 to the present, he served as senior vice president for corporate development, with accomplishments that included the company's 2005 concurrent offering of convertible notes and common stock.

Jordan M. Copland, the company's former CFO, was named to the position of executive vice president, strategic development. Copland served as the company's CFO since 2000. During his tenure as CFO, Copland oversaw the development of the finance organization during a period of rapid growth for the company. In his new role, Copland will draw on his extensive financial, strategic planning and international experience to drive the development of the company's strategic roadmap.

“I am excited to see Mike and Jordan take on new challenges at GSI Commerce,” said Michael Rubin, chairman and chief executive officer of GSI Commerce. “They have both delivered for us across a wide range of activities and have grown tremendously as a result of their roles. I am confident they will continue to be valuable contributors to the company in their new roles.”