GSI Commerce Inc. announced Deann Harvey has joined the company as chief sales officer for its Global Marketing Services division. In this newly developed role, Harvey will be responsible for leading the division's global sales strategy to expand its reach and drive more revenue for clients.
“Deann's proven success developing and implementing global sales and marketing strategies is instrumental as we continue to extend our reach into new and existing verticals,” said Chris Saridakis, chief executive officer of GSI's Global Marketing Services division. “With the addition of Deann, we will be able to build a team focused on providing clients with quality, integrated interactive marketing solutions on a global scale. I am confident that Deann's ability to foster strong relationships with clients will take the division to the next level.”
Harvey joins GSI from PointRoll, a leading provider of digital marketing solutions and technology, where she served as senior vice president of global sales and oversaw the global sales and marketing strategy for the company. At PointRoll, Deann was instrumental in implementing the sales strategy that expanded its rich media adoption into the consumer goods, retail and automotive industries. Prior to PointRoll, she was Midwest director for Maxim, where she was the first cross-platform salesperson to drive revenue growth across print, online and marketing properties.
“It is great to be part of a company that is focused on providing cutting-edge, quality-driven solutions that are designed to drive more business for its clients” said Harvey. “GSI works with leading brands and retailers that span across the globe, and I am excited to be part of a team that will help to expand the current client portfolio.”
The division's appointment of Harvey follows recent appointments of Bill Mills, vice president of corporate development, and Scott Proctor, chief technology officer and head of quality. Since announcing marketing services as a key initiative in 2007, the division has emerged as an important contributor, fueled by strong organic growth and the acquisitions of e-Dialog, Silverlign, Pepperjam, MBS, M3 Mobile Marketing and, most recently, retargeting technology provider FetchBack Inc. The Global Marketing Services division contributed annual revenue of $127.6 million in 2009, up from $26.9 million in 2007, and has approximately 1,000 employees.
Harvey will report directly to Saridakis.
