Grundéns has appointed Andrew Gritzbaugh as chief executive officer, effective immediately. The company said his appointment “marks an important milestone as the fishing apparel and footwear maker celebrates its 100-year anniversary.”
“We are pleased to welcome Andrew as the new CEO of Grundéns,” offered Topher Gaylord, chairman of the Board at Grundéns. “He has a strong background in leading consumer-focused, omni-channel brands at scale. Across these roles, Andrew has built a strong track record of leading teams, growing brands and setting clear strategic direction.”
Gritzbaugh joins Grundéns with nearly 20 years of leadership experience across global outdoor and consumer product companies. He has held senior general management roles at Gerber and Aqualung Group, followed by chief commercial officer positions at MeatEater, and, most recently, Grunt Style.
“I’ve known Grundéns for over a decade and have worked with many people connected to the brand through the years,” said Gritzbaugh. “I’ve consistently been impressed by the product and by how Grundéns shows up authentically within the fishing community. Fishing has long been a personal passion of mine, which makes this role especially meaningful. I’m excited to join the team, strengthen our capabilities and help shape what’s next for the brand.”
Founded in Sweden in 1926, Grundéns has built a strong reputation among fishing professionals.
“Grundéns’ legendary name was born from necessity and proven in the toughest conditions on earth for over a century.” Gritzbaugh continued. “The deep relationships we’ve built with the world’s most demanding anglers create an unmatched opportunity to expand our impact and empower every pursuit on the water with unwavering confidence. I’m honored to build on this legacy and lead the brand into its next chapter.”
Images courtesy Grundéns
