The Grassroots Outdoor Alliance has added it's 34th Member and 73rd store to their membership base of outdoor specialty retail stores. Idaho Mountain Touring joined the independent outdoor retail group this week.

David Matz, President of Grassroots Outdoor Alliance says of Idaho Mountain Touring, “Idaho Mountain Touring has an outstanding reputation as a quality retailer and represents the kind of entrepreneur we want in our group. IMT is a long-term supporter of human powered sports, and is located in a fantastic recreational area.”

Chris & Jill Haunold, owners of IMT, said that the main reasons they pursued joining Grassroots were “the pooling of resources for pricing and competition, insight on new companies and products, and most importantly information sharing among the members for the benefit of whole group.”

Bringing the overall Grassroots Outdoor Alliance reach to 73 locations, outdoor consumers have an increasing stake in the Grassroots mission; supporting local events, local conservation and local small business.