Granite Gear has appointed Benjamin Landry as the company’s new design & development manager. Landry, whose portfolio includes industrial design experience in soft goods, will spearhead the design team as it continues to refine and evolve the identity of Granite Gear.

With experience ranging from sewing to product design at Mile High Mountaineering, Mystery Ranch and, most recently, Under Canvas, combined with his past experience as a product designer at Granite Gear, Landry was an ideal hire for the position. His chief role will be to lead and manage Granite Gear’s design and development of backpacks, packing systems, portage packs and travel gear—from concept to production.

“My experience as a production sewer and repair specialist at Mystery Ranch, in conjunction with my previous design knowledge, have really changed the way I look at the design and development process,” Landry said. “I’m looking forward to clear communication with international partners and thoughtful innovation along the way.”

As an avid user of outdoor gear for backpacking, skiing, climbing and fly fishing, Landry uses his creativity and talents to build gear for himself and others who value a quality outdoor experience.

“Ben’s united skill set, creativity and outdoor experience are exactly what we’ve been looking for to take Granite Gear to our next level in backpack and soft goods design,” said Rob Coughlin, vice president of sales & marketing. “Ben knows our company values and many of our current business relationships and we’re confident he’ll do an outstanding job.”

Landry will move from Montana back to the Midwest, where he was born and raised, to work with Granite Gear. Swing by Granite Gear’s booth, #39069 UL, at Outdoor Retailer Summer Market to meet Landry and the rest of the design team.