Gramicci, today announced the re-launch of the lifestyle and technical apparel company website, www.gramicci.com. Complete with a range of new functionality and content, the site reflects the brand's free-spirited history with an energy that captures Gramicci's growing following with younger demographics.
“During the process of re-building this site, we dedicated significant time and energy to staying as true to our original “Gramicciheads,” who purchased our first G pants in the 1980s, as we are to the first time customer who's buying our groundbreaking Natural Performance Technology (NPT) over chemically treated cottons and poly-synthetic active-wear,” said Marty Weening, Gramicci president.
Gramicci struck that balance with a new website that's substantially more content rich and user friendly. It is a website built to appeal to consumers, dealers and media alike. The site offers built-in social media features and e-commerce for the entire Gramicci line.
Notable site features include complete layout and navigation re-design, fresh, more active product photography and descriptions, and a community section with a lively blog, athlete profile pages and the Start Somewhere information portal.
The look and feel of the new site was developed in collaboration with the team at Planet Propaganda, and then built and executed by bluesource.
