Gramicci apparel has expanded its U.S. sales force with the addition of Steve Shrednick and his wife Bobbi Bensman, covering the Rocky Mountain territory, and Matthew Miller, outdoor industry veteran responsible for the mid-Atlantic.

Steve Shrednick and Bobbi Bensman, based in Boulder, Colo., previously worked with Cloudveil Mountain Works Inc., La Sportiva North America, Salomon Footwear, and The North Face. They are both avid outdoor athletes with long ties to Gramicci, having been loyal customers since the company started in 1982. Bensman is also a U.S. National Rock Climbing Champion, sports model and motivational speaker.

Matthew Miller, based in Greenfield Center, N.Y., brings more than 20 years of combined experience in the outdoor sales and retail industries. In the past, Miller has worked with Boeri USA, Lowa Boots, Scott USA, Sierra Designs, Swix Sport USA and Olin Skis. He is very involved in his community including the YMCA and Outward Bound. As with all regional sales reps for Gramicci, Miller will report to Matthew Kaseta, Gramicci’s new director of national and global sales.

“We are quickly building a talented national sales team that not only lives the Gramicci lifestyle and but also provides world class service to our retailers,” said Matthew Kaseta, director of national and global sales for Gramicci. “Matthew, Steve and Bobbi, along with the amazing crew that we already have in place, are passionate athletes and outdoor industry sales professionals. This is the team that will continue to drive our exceptional growth and further Gramicci’s overall brand strategy.”