Gotcha, the action sports brands owned by Perry Ellis International, Inc., launched a new interactive website filled with bigger and better features, inspired graphics, and action imagery. The site will continue to provide regularly updated original content which drives site visitation, while showcasing Gotcha apparel.
“Our aim was to create a site that matched Gotchas bold attitude. We wanted a place that felt like home and offered visitors a way to really interact with the brand,” remarked Marketing Director Devin Johnson.
A Flashbacks section will help visitors brush up on their history of the worlds premier action sports lifestyle brand with videos, vintage product shots, and personal stories, while blogs from Gotcha® surf pro Christian Wach and skate phenom Rob Lorifice keep readers clued in to whats happening from the front lines of the action sports world. Freebies and monthly e-newsletters will keep followers clued in to all things Gotcha, complementing MySpace and Twitter updates.
Gotcha Green On? Gotcha® loves the ocean and thinks you should too. A special section is devoted to updates from a few of our friends fighting the good fight for the planet: Surfrider Foundation, SurfAid International, and WiLDCOAST. Look for news, tips, and ways to help out in your own community.
“Were especially excited about the exclusive Gotcha® Wave Cam of the Day, courtesy of WaveWatch.com and featuring a live feed from the days most popular surf cams. You can check the waves from home or desk before heading out!” Johnson concluded. Visit Gotcha.com to check out the new website and be sure to stop by regularly since additional new and engaging features will be popping up soon!
About Perry Ellis International: Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories, and fragrances. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress and casual pants and shorts, jeans wear, active wear and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands including Perry Ellis®, Jantzen®, Laundry® by Shelli Segal, C&C California®, Cubavera®, Munsingwear®, Savane®, Original Penguin®, Grand Slam®, Natural Issue®, Pro Player®, the Havanera Co. ®, Axis®, Tricots St. Raphael®, Gotcha®, Girl Star® and MCD®. The Company enhances its roster of brands by licensing trademarks from third parties including Nike® and JAG® for swimwear and Callaway® and PGA TOUR® for golf apparel.
About Gotcha®: A household name to surfers throughout the world, Gotcha was launched from a Laguna Beach garage in 1978. Through incredible product, advertising, athletes and events, Gotchas transformative effect has been felt throughout mens sportswear. Today, the Fishman logo is instantly recognized on beaches around the world, and Gotcha apparel can be found across five continents.
