Perry Ellis International entered into a license agreement with Beluga Inc., a subsidiary of the Adjmi Apparel Group, to design, manufacture, and distribute apparel for infants through boys' size 20 under the Gotcha brand name.

Gotcha was launched from a Laguna Beach, California, garage in 1978. Its innovative designs and often-controversial advertising campaigns pushed the envelope, defining a way of life embodied by the brand's legendary athletes and helping to attract cutting-edge designers. By 1985, Gotcha was a household name for surfers around the world, the Fishman™ logo had become a pop-culture icon and the brand had redefined the industry by introducing year-round 'surf lifestyle' apparel.

The Adjmi Apparel Group is recognized as one of the largest and most reputable company groups in the apparel industry. For 27 years the Group has successfully designed, produced and distributed apparel to all tiers of retail distribution. The Group's current portfolio includes brands such as Champion, Disney, Fila, Jantzen, Pro-Player and Skechers.

Oscar Feldenkreis, President and Chief Operating Officer of Perry Ellis International, said: “This is a great opportunity to increase penetration of the Gotcha brand to additional, complementary categories with a licensee that can clearly interpret the essence of the Gotcha lifestyle. We look forward to a great partnership with this industry leader.”

New Gotcha boys' products will be available throughout the United States and its territories across several channels of retail distribution. Initial shipments are scheduled for the Fall 2010 season.

“We are looking forward to a great relationship with Perry Ellis International powered by Gotcha, a brand that expresses the spirit of today's action sports,” commented Eric Adjmi, President of the Adjmi Apparel Group.