Snowsports Merchandising Corporation (SMC), the buying group of specialty ski and snowboard shops in the wintersports industry, and W.L. Gore & Associates have announced a marketing partnership to aid in the launch of Gore-Tex Gloves that feature X-TRAFIT Product Technology.
According to W.L. Gore & Associates, the Gore-Tex membrane and inner lining of the X-TRAFIT glove are securely bonded to each other to give a firm grasp on comfort and control.
SMC and Gore say they have teamed up to help not only in the “sell in” but also the “sell through” of the new gloves by working together on a marketing campaign.
Included in the campaign will be the production of an ad in a vertical consumer publication, an SMC exclusive direct to consumer mail piece and web presence to assist in training of SMC membersÂ’ sales personnel.
