GoPro, Inc. reported a steeper loss on an adjusted basis in the second quarter ended June 30 as revenues fell 31 percent. GoPro was able to deliver 11 percent growth in subscription and service revenue.

“In Q2, we expanded the performance and creative potential of our camera lineup with the launch of the MISSION 1 Series of cameras and continued to advance our strategic review process to maximize shareholder value. I’m excited about our new and upcoming products as they further establish GoPro as one of the world’s most exciting digital imaging companies and brands,” said Nicholas Woodman, GoPro’s founder and CEO.

Q2 2026 Financial Results

  • Revenue was $105 million, down 31 percent year-over-year.
  • Sell-through was approximately 291,000 camera units, down 38 percent year-over-year.
  • Subscription and service revenue increased 11 percent year-over-year to $29 million, or 28 percent of revenue, compared to 17 percent of Q2 2025 revenue. Q2 2026 subscription and service revenue included $2 million generated from GoPro’s AI content licensing program.
  • Subscriber attach rate was a record at 69 percent, compared to 54 percent the prior year quarter.
  • Subscription ARPU increased 9 percent year-over-year and 5 percent sequentially.
  • Revenue from the retail channel was $58 million, or 56 percent of total revenue and down 48 percent year-over-year. GoPro.com revenue, including subscription and service revenue, was $47 million, or 44 percent of total revenue and up 13 percent year-over-year.
  • GAAP gross margin was 30.2 percent compared to 35.8 percent in the prior year quarter and included a $19 million benefit from tariff refunds, partially offset by a $15 million charge related to certain component purchase commitments. Non-GAAP gross margin was 30.4 percent compared to 36.0 percent in the prior year quarter.
  • GAAP net loss was $51 million, or a 30 cents loss per share, compared to a net loss of $16 million or a $(0.10) loss per share, in the prior year quarter.
  • Non-GAAP net loss was $36 million, or a 21-cents loss per share, compared to a net loss of $12 million or a 8 cents loss per share, in the prior year quarter. GAAP and non-GAAP net loss for Q2 2026 included a $19 million benefit from tariff refunds, partially offset by a $15 million charge related to certain component purchase commitments.
  • Adjusted EBITDA was negative $29 million compared to negative $6 million in the prior year quarter.

Recent Business Highlights

  • In May, GoPro’s Board of Directors authorized a process to evaluate a potential sale of the company and other strategic alternatives, aimed at maximizing shareholder value.
  • In May, GoPro began shipping its new MISSION 1 PRO and MISSION 1 compact cinema cameras, available on GoPro.com and through retail partners globally, including Best Buy and Walmart, and specialized imaging retailers B&H and Adorama. GoPro said the MISSION 1 Series “has earned recognition across the industry, including editor’s choice awards and recommendations from press.”
  • GoPro’s tech-enabled motorcycle helmet initiative, jointly developed with AGV, the leading Italian helmet brand, remains on track. The helmet recently achieved ECE 22.06 safety standard compliance, which GoPro described as “one of the industry’s most advanced and comprehensive street-riding helmet safety standards.”

Image courtesy GoPro