Hanna Andersson, the children’s apparel brand, hired Kacey Sharrett, formerly head of Direct-to-Consumer at GoPro, as chief digital officer.
Sharrett was at GoPro from December 2022 to April 2025, serving as head of direct-to-consumer and VP of e-commerce. At GoPro, she led global e-commerce and performance marketing initiatives, driving digital growth and customer-centric experiences across international markets.
Previously, Sharrett was VP of E-commerce and Digital Operations at Barnes & Noble, Inc., where she guided digital retail strategy and omnichannel execution during a period of transformation and reinvestment. Earlier in her career, she spent 15 years in leadership roles with Toys “R” Us and Babies “R” Us, developing deep operational and digital expertise.
“Kacey brings a powerful combination of strategic vision, digital depth, and operational leadership,” shared Aimée Lapic, Chief Executive Officer of Hanna Andersson. “Her experience modernizing digital capabilities, developing high-performing teams, and driving performance marketing at scale will be invaluable as we continue advancing Hanna’s own digital foundation and unlocking new ways for customers to experience our brand.”
“I’m excited to join Hanna Andersson at such a pivotal moment in the brand’s journey,” shared Sharrett. “Hanna has a rare combination of deep heritage, loyal customers, and a clear point of view – and I’m looking forward to helping strengthen the operations, processes, and partnerships that support that promise as the business continues to scale.”
Images courtesy Hanna Anderson
