GoPro, Inc. announced that it will pursue new market opportunities for its technology within the defense and aerospace sector. It has engaged Oliver Wyman, a management consulting firm, to explore the space.
GoPro said in a statement, “GoPro’s cameras and technology are widely used in demanding environments where durability, industry-leading video stabilization and image quality are mission-critical. By leveraging Oliver Wyman’s expertise in defense and aerospace consulting, the engagement aims to identify operational use cases that align with evolving mission needs.”
The scope of the project includes analyzing addressable segments, potential technology and product synergies, along with partnership and go-to-market strategies. Both organizations will work closely with defense, government and aerospace stakeholders as part of the exploration.
“GoPro’s brand is well known within defense, government and aerospace sectors. For years, GoPro cameras have been used in numerous diverse use cases in these sectors, including recently being mounted to the solar array wings on the Artemis II Orion spacecraft and used inside the ship for documentation of the voyage,” said Nicholas Woodman, GoPro’s founder and CEO. “Working with Oliver Wyman will help GoPro determine more formal and scalable opportunities within these sectors, taking into account the operational, regulatory, and commercial dynamics of those markets. We’re excited to learn how our technology and know- how can be of service.”
“Defense and aerospace customers are increasingly adopting dual-use, commercially available technologies to move faster and operate with greater cost efficiency,” said Timothy Wickham, partner in the Aerospace and Defense practice at Oliver Wyman. “The opportunity is significant and growing, with the global defense and aerospace imaging, unmanned, and related markets representing billions of dollars of addressable market.”
