GoPro Inc. is using the Loyal3 social IPO platform to allocate a portion of initial public offering of Class A common stock  to customers and fans at the same price – and at the same time – as Wall Street.

 

“At GoPro, we realize that it’s the people who love our products and what we do who are the real heroes here,” said GoPro Founder and CEO Nick Woodman. “It just made sense for us to level the playing field and include them in our IPO.”

The Loyal3 platform enables investors, on a first come, first served basis, to invest between $100 and $10,000 without paying fees to invest. Loyal3 social IPOs require a $350 minimum account balance, but unused funds can be withdrawn at any time.

 

“We designed our platform so companies going public, like GoPro, can offer the people who care most about their brand easy and affordable access to IPO stock at the same price as large institutions,”  said Loyal3 CEO Barry Schneider.

 

The offer is open to U.S. residents only because GoPro's IPO will only be registered as a public offering in the United States. GoPro's underwriters have reserved up to 1.5 percent of the Class A common stock to be sold by GoPro in the IPO through the Loyal3 platform.

“While with most IPOs, ‘friends and family’ are defined as a few select people, with our IPO, all of our customers and fans who love and support our brand are considered our friends and family. If it weren’t for you, we wouldn’t be here today, and not a day goes by when we don’t realize and appreciate that,” Woodman said.

More information is available at: https://ipo.loyal3.com/gopro.