GoPro has acquired General Things, Inc., a digital design and software studio based in San Francisco that has been  instrumental in helping GoPro advance its business backend and consumer-facing web development.


“The team at General Things has contributed tremendously to GoPro's success across the digital landscape,” said Nicholas Woodman, founder and CEO of GoPro. “As GoPro continues to evolve, they will play a key role in helping us realize our mission to enable people to easily capture, manage and share engaging life-content.”


 

GoPro recently launched a new website, developed in partnership with General Things, to support the release of the new HERO3+ line of cameras. GoPro's previous HERO3 and now HERO3+ line of cameras are the best-selling cameras globally in both consumer and professional markets, according to The NDP Group Digital Imaging and Camcorder Report & Internal GoPro Sales Data. In addition, GoPro ranks as the 2nd largest camera accessory brand on a volume basis.
GoPro's products are sold in more than 35,000 stores in over 100 countries worldwide and direct via GoPro.com.

 
“GoPro and General Things have had a close and productive partnership over the last several years,” said Nick Hodulik, president and CEO.  “As we learned more about GoPro's vision we became more and more excited to join them to help realize that vision. We cannot thank enough, all of the wonderful customers, employees, partners and friends who have helped make General Things such a great success.”