Good Good Golf CEO Matt Kendrick and company President Joe Flannery have both stepped down from their roles amid continued fallout from an ad promoting a co-branded Callaway Golf driver that was widely criticized on social media for trivializing violence against women. Good Good co-founder Nahid Giga will serve as interim CEO, according to an internal memo, the contents of which were first reported by Business Insider.
As reported, Good Good Golf VP of Brand and Marketing Jeffrey Lefkovits and Callaway Golf Director of Content and Production Alex Upegui have also both departed their respective companies following the blowback from the ad.
The changes came as a result of a promotional video released August 21 featuring Good Good co-founder Garrett Clark and content creator Alexis Miestowski promoting a co-branded Callaway Golf driver. The advertisement, intended as a horror movie parody, depicted Clark aggressively shoving Miestowski to the ground to keep her from touching a new co-branded Callaway Golf driver.
Ensuing outrage across social media criticizing the ad for making light of domestic violence led to widespread media coverage and drove Golf Galaxy, Dick’s Sporting Goods, PGA Tour Superstore, and Target to pull Good Good merchandise from their shelves. The Golf Channel also canceled a reality show that would have featured Good Good.
Last Thursday, August 27, Callaway Golf ended its partnership with Good Good and pledged $1 million to “to support organizations working to prevent violence against women.” Good Good last Thursday announced it was stepping down as title sponsor of a PGA Tour event.
Image courtesy Good Good Golf
