GoLite hired Mark Flanagan as European General Manager in charge of GoLite’s European apparel and equipment sales. Mr. Flanagan will be based in Britain. Prior to joining GoLite, Mr. Flanagan served for over seven years in
senior sales management positions at Columbia Sportswear in the UK.
Prior to Columbia, he served as UK Midlands and Southwest Sales
Representative at Berghaus, and before that he was at Reebok for 3
years.

“GoLite is experiencing high double digit growth. As we continue to grow and deepen our presence within specialty outdoor worldwide, we are expanding our management team to meet that growth,” said GoLite co-founder and President Demetri Coupounas. “Flan brings over a decade of strategic sales leadership experience from the outdoor industry as well as deep apparel and footwear expertise to his new role, and we’re excited to welcome him to our team.”

“I am very excited and energized about joining such a forward-thinking brand,” said Mr. Flanagan. “GoLite is the original and the innovator in the fast and light story, and I’m looking forward to continuing the growth and momentum that was started in the U.S. here in Europe.”

In his free time, Mark is an avid outdoorsman and music collector who enjoys all outdoor pursuits, especially hiking and backpacking in his new high altitude headquarters in Boulder, Colorado. He also enjoys football (soccer) and spending time with his family. He has one daughter with his wife Dina.